Waggy Doggy Doodahs - The Doggy ‘Ice Cream’ People

Founded in 2015 in rural West Sussex, providing unusual treats for dogs including Doggy Crisps, Doggy Popcorn and the ever popular Doggy 'Ice Cream'. Before launching Doggy 'Ice Cream' as a commercial product we spent a year attending numerous large dog shows and events, perfecting the recipes with the help of over 10,000 discerning dogs.

We now have a testing panel of 100 dogs who check out every new product before it goes to market – if they don't like it we don't make it.

Our factory is the only one in the UK that is licensed by Defra to make this form of 'Ice Cream' for animal consumption.

We only supply to cafes, restaurants, pubs and takeaway venues which meet our strict guidelines to ensure a safe and enjoyable treat for the dogs and their human companions. We even have vets that stock our products because they see the benefit of a healthy treat.

There are currently over 80 stockists of our Doggy 'Ice Cream' throughout Southern England. We call them “Doggy Destinations”.

Because of the unusual nature of our products every sale tends to become a photo opportunity, generating very high social media awareness for the venue and the surrounding area.


All products are handmade and packed in our own factory with the ethos

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